Recent Projects: Sociology Degrees, Kuhn’s HVAC & Plumbing, Desert Pain Specialists and More

We recently partnered with a firm that provides online advertising platforms for Universities around the country helping to drive traffic to specific programs and degrees for schools seeking to increase program enrollments.

Our first project with this new client was to drive traffic to sociology degree programs through a website we built at sociologydegree.org

Website Design

The biggest challenge to this website was the sheer volume of content. We had to design pages for each state providing lists of the top sociology degrees in the country. Some of these state pages, like California and New York, had dozens of schools to rank and feature. Others, like Maine and Alaska, had as few as just one. That alone was 50+ pages of content and web design. We also built pages for careers and the different types of sociology degrees. In all, we built close to 100 pages for this website where the typical small business website runs about 10 pages long.

Search engine optimization

All of that content helps to boost the SEO of the Sociology Degree website.  After all, the more content on a website that relates to the keywords you want your website to rank for like “sociology degree” and so many others, the better the SEO on your website will be. At the same time, we also wanted to further optimize the site by avoiding content that might increase load times and bog the site down. So we minimized everything and greatly streamlined the website.

One of the items we added to the site is included below. It is a great visual, and it provides a fantastic way for Google to discover just about every page on the website with links to each and every state page on the website.

Another recent project was a website for Kuhn’s Heating & Air • Plumbing.

The biggest challenge to this website was integrating the services they have with outside providers to generate leads through quote forms and job booking forms. We created a seamless product that utilizes every opportunity to generate leads for this service provider client.

We created a hero video for the homepage in order to capture attention and generate buzz and we incorporated all of these assets into the Google Ads campaigns for the client in order to confirm conversions ad n provide greater ROI on their advertising spend.

Desert Pain Specialists came to us with a website that had been compromised and was in danger of losing SEO rankings after the issue was discovered.

We rebuilt their site from the ground up and converted the old site into a completely new theme and platform. Luckily we were able to repurpose much of their old content and it made the process of moving the site that much faster.

In the end, they got a new website that is now much friendlier to SEO and we are continuing to add to the content on their website through a partnership with St. George News.